Preserving Tradition, Embracing Change: The Top Etiquette Influencers of the 21st Century (And You Can Buy Their Books)

Etiquette, often seen as the social lubricant, enables smooth, respectful interactions within various contexts.  In the rapidly changing landscape of the 21st century, etiquette remains an essential facet of personal and professional life.  An array of influencers, some established, some newer to the scene, help navigate these often tricky waters of polite society.  Here we highlight some of the 21st century's top etiquette influencers.
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1. Amy Vanderbilt: Though Amy Vanderbilt, an American authority on etiquette, passed away in 1974, her impact is very much alive in the 21st century.  Her book, "Amy Vanderbilt's Complete Book of Etiquette," has seen numerous updates and remains a seminal work.  Modern etiquette experts often refer to her teachings when guiding their audiences on manners, and her influence continues to guide the standards of behaviour in American society.
2. June Dally-Watkins: This Australian icon was synonymous with grace and good manners.  As the founder of the June Dally-Watkins school, she became one of Australia's foremost etiquette teachers.  Her influence extended well into the 21st century, until her passing in 2020, by teaching people of all ages about personal development, business protocol, and social etiquette.  Her legacy continues through the work of her school and the many individuals she inspired.
3. Debrett's: Established in 1769 in the United Kingdom, Debrett's is an authority on British aristocratic protocol and etiquette. Although traditionally known for its guides on peerage and baronetage, Debrett's has modernised to meet the needs of the 21st century. It now offers coaching in social and interpersonal skills, corporate training, and online etiquette courses. Its ongoing work ensures that both traditional and contemporary etiquette remain accessible and applicable in today's world.
4. Ita Buttrose: An esteemed Australian journalist and businesswoman, Ita Buttrose has significantly influenced women's etiquette in Australia.  She is known for her poise, professionalism, and respect for proper decorum, making her an influential figure in both the media industry and broader society. Through her work in television and as the Australian of the Year 2013, Buttrose continues to be a model of sophisticated etiquette.
5. Emily Post (and Family): Though Emily Post herself lived and wrote in the early 20th century, her legacy continues to thrive in the 21st century. The Emily Post Institute, founded by Emily's family in her honour, continues to produce books, host podcasts, and provide online resources to help people navigate social situations with grace and poise. Two of her great-great-grandchildren, Lizzie Post and Daniel Post Senning, have taken up the mantle, guiding a new generation through modern etiquette challenges.

These influencers serve as a beacon, guiding us through an evolving social landscape while preserving the essence of respect and civility. Through their work, they remind us that while the specifics of etiquette might change, the underlying principles of kindness, consideration, and respect remain timeless.

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