<![CDATA[AUERSMONT - Blog]]>Wed, 07 Dec 2022 21:26:35 +1100Weebly<![CDATA[6 Ways To Deliver An Effective Presentation]]>Fri, 14 Oct 2022 02:47:11 GMThttp://auersmont.com/blog/6-ways-to-deliver-an-effective-presentation
My boss requested me to speak at a Rotary breakfast, network and present the business offerings.  At the time, I worked in human resources.  I didn't think much about it, and thought I could go and just present!  I got there and started to get a little nervous.  I remember being chosen first.  It started strongly in the first 30 seconds, then went downhill.  Everyone was super encouraging and friendly, but I knew I had failed.  I had not prepared.

For any great communicator or leader, storytelling is an essential skill. Stories allow us to visualize, empathize, and connect in ways that statistics never could. - Simon Sinek

Focus On Core Message   
You want to create interest.  You will want to capture attention by using a story that piques the audience's interest.  You could use a new item, your own experience or a question.

Your Audience
Take time to write down why you are there, what people expect you to talk about, and the problem you are solving for them.  Once you have this, you can start crafting your main message.

Crafting Your Message
Your message should have an introduction, middle and conclusion. It doesn't matter if your talk is less than five minutes or half an hour.  The talk should expand on what you are ‘presenting’ and can help them personally.  
Conversational Manner 
To help dampen nerves, it’s best to write your talk out and practice repeatedly entirely.  Record yourself and listen to it or send it to a trusted friend to evaluate it for you.  It’s best to remember the talk rather than reading it off your phone or paper.  Practising it will help you remember the key points and then insert your personality into it, creating a conversational manner with your audience.       
Body Language 
Developing stage presence can be intimidating at times.  Here are a few tips to help you relax.  Do specific research on those in the media, turn off the sound and watch their body language…what did you note?  Their facial expressions? Hand placement? Body positioning? Good speakers will show open body language. At the same time, you speak, smile and make eye contact moving your head occasionally from one side of the room, then to the middle, then to the other.  Hands are contained and moving with the body.
 

Body language is the unspoken part of communication that we use to reveal our true feelings and to give our message more impact. Communication is made up of so much more than words. Nonverbal cues such as tone of voice, gestures and posture all play their part. - Mindtools.com   

Powerpoint Presentation 10-20-30 Rule.

After sitting through hundreds of pitches, Guy Kawasaki, marketing guru, entrepreneur and former Apple brand ambassador, surmised that when using PowerPoint, use the 10/20/30 Rule.  What is this exactly?   Use ten slides.  Using more than that can overload your listener, especially if you are making a pitch.  Twenty minutes should cover the display of the slides.  If you give an hour’s appointment, make leeway for those that are late, need to use the restroom or make urgent calls.  Your PowerPoint slides should contain a thirty-point font, so you are only typing in the main points and filling in the more minor issues while you speak. 
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<![CDATA[PROTOCOL AND ETIQUETTE IN AUSTRALIAN DINING]]>Sun, 03 Apr 2022 11:34:42 GMThttp://auersmont.com/blog/protocol-and-etiquette-in-australian-dining
In the Encyclopedia of Kitchen History by Mary Ellen Snodgrass, she describes her research leading her to the “1883, People’s Publishing Company compiled Australian Etiquette or the Rules and Usages of the Best Society in the Australian Colonies. The book served a self-conscious populace generally ridiculed by the supercilious English for its convict and labouring-class backgrounds. As Victorian manners reach the island nation, those who were moving up from billy tea to silverware and china had a reason to study manners in private, lest they humiliate themselves in public.”

Harsh words indeed! I am sure that if Mary Ellen Snodgrass were here today, she would be shaking her head in great disappointment.  Australian dining is a relaxed affair where food and company are appreciated over pomp and ceremony. What does dining look like on a diplomatic level in Australia?

The Debrett’s Handbook of Australia and New Zealand talks about diplomatic occasions in 1982 (and I do not think things have changed since), ‘diplomatic etiquette is also less formal than once it was, but there are still certain rules and conventions…’ together ‘using normal courtesy and common sense’.  It is customary that embassies will hold receptions with an international crowd, either on-site or at hotels.  Meals from formal, informal to cocktails may be served depending on the type of reception.

Once you receive your invitation, it will reveal to you the type of event you have been invited to; its purpose, time, place, dress code, and who to send the rsvp to.  A phone number may be given to contact RSVP; that is the time to check in with any food allergies you or your plus one might have.  Perhaps the menu may be available, enabling you to go over your dining techniques, so you do not worry whilst dining and talk business or network.

During a state visit, Polish president Lech Walesa was served artichokes. Artichokes are unfamiliar to the Polish palate, the president picked up and ate the spiny leaves. Having seen the prime minister’s tenacity in masticating the leaves to a swallowable amount, Her Majesty the Queen said: „Why don’t you eat the bottom part? It takes so long to eat the leaves.”

The point of having diplomatic receptions is to encourage good relationships between countries, but it also assists in showcasing the country’s best and unique produce. What is Australia’s exceptional produce?  Collaboration between the William Angliss Institute and the University of Melbourne Faculty of Veterinary and Agricultural Sciences and Sustainable Agricultural Production Research Group have brought Australia’s native vegetation such as ‘warrigal greens, lemon myrtle, cinnamon myrtle, finger lime, pepper berry, saltbush, river mint, sea parsley, and sea celery’ to the forefront leading the ‘cultivation and consumption of these foods to a mainstream level’.

No doubt, these Australian natives would be highlighted and promoted on a consular menu somewhere in the world!  You might be scratching your head, asking yourself, how could I eat these foods?  Remember the Polish President and the artichoke? Well, here is a heads up…simply with a knife, fork, spoon, your taste buds on standby and an adventurous spirit. The good news is that these ingredients are used in the traditional French style of cooking and plating.  Making it easy to eat a uniquely Australian experience.


Article published by World Protocol Magazine >> 
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<![CDATA[Lebanese Culture, Etiquette and Customs]]>Mon, 21 Mar 2022 10:32:29 GMThttp://auersmont.com/blog/lebanese-culture-etiquette-and-customsWith a reputation bigger than its surface area, Lebanon - once known as the Switzerland of the Middle East - is home to the most fascinating cultural facts.

As childhood experiences help in decoding adult comportment, reference to history and socio-political conditions help in interpreting a nation’s cultural heritage. Here below are selected tips to help readers expand their cultural knowledge about Lebanon and become savvier visitors once they get the chance to explore its beauty.

HISTORYModern history of Lebanon began in 1920, following World War I, when the League of Nations granted France a mandate over Lebanon to replace the control of the Ottoman Empire. This gave rise to the State of Greater Lebanon Lubnan al Koubra, with its present boundaries. Two decades later the country fought for its independence from the French and the mandate formally ended on November 22nd 1943. Many believe that this is why French is still widely spoken in Lebanon. The fact is, however, that French was spoken among the Lebanese elite since the Ottoman days and many to this day, still identify themselves with the West rather than the Middle East. France was not only concerned with occupying the Lebanese territories, but was also involved in helping rebuild the infrastructure, the socio-economic, governmental and judicial systems, as well as influencing the educational and administrative structures of the country. Hence, to this day, France is referred to as the Tender Mother - Al Umm al Hanunah - of Lebanon.
GEOGRAPHY With its vibrant capital Beirut, Lebanon is a densely populated country. It is located in the Levantine region on the eastern coast of the Mediterranean Sea and bordered by Syria from the North and the East.  Before visiting Lebanon, one must know that the Southern border of the country is a long-debated matter. Although one might believe that Lebanon is bounded by the South by Israel, many might argue that the Southern border of the country ought to be called the Palestinian Occupied Territories. It is wise to stray away from such arguments and look for conversations that help cross the cultural bridge based on agreeable grounds.

POLITICS
Throughout history, clashes between Christians and Muslims led to many disruptions, conflicts and civil wars. To ease tensions and satisfy all communities, the Lebanese decided to divide the control of the public offices among the existing religious confessions. According to this unique governing system, they agreed to share the power of the main government branches among the prominent three religious parties, whereby the President of the Republic ought to be a Maronite Christian, the Prime Minister a Sunni Muslim and the Speaker of the Parliament a Shiite Muslim. This arrangement still holds to this day.

The current political situation of the country is complex with inapt leaders governing it and foreign diplomatic forces influencing it, all the while having religion playing a central role in all matters. Nevertheless, neither internal nor external political forces can deny the cultural legacy of Lebanon and its contribution to the region’s heritage.
CULTURELike many in the Arab nations, the Lebanese focus on relationships, value family traditions and have high regard for religion. Lebanon has a pluralistic society with a diverse ethnic population. It is religiously the most diverse country in the Arab world, with 18 officially recognized confessional communities, including, four Muslim sects, twelve Christian sects, Druze and Judaism.  With a history dating back more than 5000 years, this ancient land is marked by the world’s most fascinating civilizations. Its archeological sites reveal the past inhabitance of Phoenicians, Greeks, Romans, Byzantines, Arabs, Crusaders, Mamluks and Ottomans. Moreover, it is home to one of the oldest yet continuously lived in cities ever, called Byblos.

LANGUAGE
There is a difference between the written and spoken Arabic language across the Arab world. In Lebanon, the Language spoken is the Lebanese colloquial form of Levantine Arabic. Lebanon has a high literacy rate, and most people are at least bilingual with French or English as their second language. 

French is commonly used among the Christian communities and English has become even more widespread in the last two decades. Nevertheless, Modern Standard Arabic or al Fusha, is the same across the Middles East and the only language used in the News media, books, written documents, and formal settings. Fortunately, as English and French are widely spoken, foreigners find it easy to communicate around the city.
Another locally heard language is Armenian, spoken by the Armenian community which mostly settled in following the 1915 genocide that led Armenians to disperse all around the world.
LEBANESE CUISINE - Lebanese cuisine is not only a reflection of national heritage, but also a world- famous cultural staple, elevating Lebanon to prominent gastronomic standards. The food is rich with aromatic flavors, inspired at once by the cooking of regional influences and of dominant powers throughout history. Even so, the most famous dishes remain the home-made recipes passed down from one generation to another and among communities from grandmothers, to mothers, daughters, granddaughters, neighbors and friends.
When Lebanese expatriates are asked what they miss the most about the country, oftentimes the answer is the same: “The food!”. The lavish cuisine consists of more than forty mezzé dishes with a variety of cold plates followed by hot ones artfully presented in Service à la Française.

Unlike other Arab cultures, Lebanese enjoy chatting at mealtimes. Conversations can easily shift from travel, fashion and TV shows to heated political discussions, which most likely end with pleasantries and good laughs to cheer up the mood.  Lebanese indulge their guests by offering them meals with abundance. Invitees should gracefully appreciate the generosity of the hosts, for no food gets wasted at the end of these feasts. Based on Arab customs, food charity is practiced by caring and sharing with others, be it the relatives, the neighbors, the helpers or the needy ones in the community.  A lot of mezzés are eaten with Arabic bread, otherwise known as the pita bread. The traditional Lebanese table setting does not include a bread plate however. Therefore, once the bread is cut by hand, it is best to place it on the side of the plate rather than on the table cloth.

When guests are not familiar with some ingredients offered by the host, it is mannerly not to refuse the suggestions, unless for health reasons, but to savor them graciously, as much as possible. For this shows humility, kindness and appreciation to the hosts’ efforts.
CLOTHING STYLEIn urban areas clothing and fashion are heavily influenced by the West. The majority of the population wears western outfits, with many stylish Lebanese keeping a close eye on international trends. In rural communities however, the traditional clothes are still observed by some. You might get across women wearing a long dress Festan or a Tannura skirt covering all the skin, and men wearing a Sherwal baggy pants, a long-sleeved shirt Kamis, a vest and a headdress or a Tarbush hat with a black tassel. Lebanese Muslims generally wear more modern cloths than in most Arab countries. Even so, headscarves are common among Muslim Lebanese women, most of whom opt for western style outfits covering their skin.

Nonetheless, as going back to the roots and reviving local traditions are being emphasized, many Lebanese designers are blending the traditional with the modern and creating stylish traditional cloths and abayas suitable for evening and day wear for all ages and communities.
COMMUNICATIONLebanese have an indirect communication style and avoid confrontational interactions. They pleasantly volunteer in sharing their opinion but prefer to stay cautious when giving sad or bad news.  People are sincere and wholehearted. They display their emotions frequently and make use of a lot of gestures to express themselves with passion.

INSHALLAH
In Allah Rad or Inshallah, meaning God willing, are widely used expressions among the Lebanese, to link prospects or upcoming tasks to faith in God. Like most Arabs, locals use it to come across as humble and prudent about their future commitments, to do whatever there is in their power, but leave the outcome into God’s own hands. People often use these terms to hedge themselves from unforeseen circumstances keeping them from achieving their duties. Therefore, should local counterparts use these expressions at the end of a sentence, foreigners mustn’t regard it as an excuse nor assume that a given task will not be completed. It is merely a reference to faith as being the end resulting force to any occurrence.

YALLA One of the most common words in the Arabic language is the word Yalla. Depending on the implication of the sentence and the intensity of it, the meaning can vary. To name only a few, Yalla could stand for “quickly, c’mon, let’s go, let’s start, hurry up, come down, come up, go on, waiting for you...”
INTERRUPTIONSFor a Lebanese, being present in a conversation means talking passionately with enthusiasm. Oftentimes, this leads to verbal interactions full of disruptions. In such cases foreigners must consider interruptions as sign of engagement and warmth rather than rudeness and disrespect.

BODY LANGUAGEBody language is an essential communication medium and talking with the hands is a common practice for the Lebanese. Oftentimes people use gestures rather than words to express themselves. For instance, they put the head up while raising the eyebrows along with a click sound made with the tongue such as tzso to mean “No” or “I disagree.”  Warmth is not only expressed vocally but also physically. It is common to see people kissing and embracing family members, friends or colleagues, regardless of rank, age or gender, except among traditional Muslims.

HAND GESTURES
Like most Arabs, Lebanese use a lot of hand gestures. To name a few common ones, consider first the hand signal corresponding to the word Shou? meaning What? It is identified by raising the hand up and turning the fingers in half a circle.  Another popular hand movement is when someone brings the fingers together while the palm is facing upwards and lifts the hand up and down telling the interlocutor to take it easy or to speak slowly, using the term Shwey-Shwey. This same gesture can also be used to warn someone for a wrongdoing, as parents use it often with their children.

Moreover, both disagreements and drawing attention to stop an action can also be emphasized with hand gestures. People place the right hand with the palm open facing the interlocutor to mean “Stop,” or “I don’t want to hear anymore” and use the words Khalas or Bess.  Surely there are many more hand signals to learn about. As foreigners become more familiar with local customs, they can find them easy to decode.
HANDSHAKEZooming out of the Covid19 context, most Lebanese shake hands when greeting formally or meeting people for the first time, both in social and business settings.  However, traditional Muslim men and women refrain from shaking hands with the opposite gender. They place their right hand over the heart along with a slight head nod to acknowledge their interlocutor. Eye contact is made rather carefully, to keep the interaction respectfully suitable. To avoid any confusion, when meeting locals from the opposite sex, foreigners who are not familiar with the religious background of their Arab counterpart must wait for the latter to initiate the greeting form and hence reciprocate.  The Lebanese handshake is differentiated with a grip that’s more firm than that of the Arab world but slightly longer than that in the West, as people may commonly ask about family wellbeing and even exchange pleasantries while greeting.

POSTURE AND EYE CONTACTNeedless to say, that keeping a good posture reflects on people positively. Slouching is considered disrespectful or simply nonchalant in Arab cultures. Crossing the legs is acceptable as long as the shoe soles are not facing anyone. The upper body must be turned towards the speaker and eye contact with the interlocutor is expected to convey a message of trust and sincerity. Nevertheless, age, position, social ranking and gender are crucial factors during communications. With this in mind, throughout any given conversation, a prolonged eye contact may be interpreted as disrespectful, confrontational or bad intentioned.
PERSONAL SPACE - In the Middle East, people stand closer than in the West, with a personal space which makes foreigners sometimes uncomfortable. Lebanese don’t mind shorter distances throughout interactions and enjoy socializing in proximities that Westerners reserve for private conversations usually.

SOCIAL ETIQUETTE
Lebanese etiquette is highly influenced by the French, be it in social or business-related matters. Yet, many social behaviors are based on Arab cultural norms. Lebanese value honor, tradition, loyalty and relationships.

GREETINGIn Arabic, to greet respectfully, one may say Marhaba, which corresponds to Hello. In some communities people also use the expression As Salamu Aleykom, meaning Peace be upon you, for which the reply would be Wa Aleykom As Salam, meaning Peace be upon you as well. It is also quite common to hear friends, colleagues, acquaintances and even strangers use French greeting terms, such as bonjour and bonsoir, for manners and etiquette are highly influenced by the French norms. Locals often transform foreign words into Arabic such as Bonjour-eyn/Bonsoir-eyn, meaning double Bonjour/Bonsoir to highlight warmth and friendliness. Since the Lebanese are multilingual, they even switch between Lebanese Arabic, French and English, whence one hears the famous greeting style of Hi, Kifak, ça va? meaning Hi, how are you, good?  When foreigners want to make a good first impression however, it is highly appreciated to make an effort to speak at least some words in Arabic like the proper greeting terms such as Sabah el Kheyr for good morning, to which the reply is Sabah el noor, and Masa el Kheyr for good evening, to which the reply is Masa el noor.
LEBANESE SENSE OF HUMORNothing tops the humor of the Lebanese. They enjoy cracking a joke out of every situation and find a funny side to almost every aspect. Politics, religion, economy, business, education, family relations, you name it, nothing and no subject matter can escape in terms of jokes. Recently, when the French President Macron visited the country, Lebanese were quick to create a funny joke, stating that the French Head of State, once back from his visit to Lebanon started using the local term Bonjour-eyn to greet his assistant, rather than the proper French term Bonjour, pointing out to the influence of the ‘Lebanese style’ on visitors.  Although Lebanese enjoy a good laugh about any topic, they have no intention to disrespect or mock people with their sense of humor, as they are meant to be harmless and purely for fun.

LEBANESE HOSPITALITYArabs are world famous for being warm, hospitable and welcoming. Lebanese culture is no exception to this norm and locals are known for being very friendly, helpful and generous. Foreign guests are warmly received and even pampered sometimes with exposure to Beirut’s world-famous nightlife. They are honored and offered the best of what is available from food to services. Hospitality comprises a lot of food-based entertainment where guests are served copious variety of meals to show respect, amiability and honor to the invitees. When invited to a Lebanese home, it is best to take a gift rather than show up empty handed. Foreign guests offering a traditional artisanal handicraft are greatly appreciated. It is also customary to offer practical gifts such as desserts, sweets or even a nice bottle of wine or champagne, should the host be tolerant of alcohol of course. However, to play it safe, it is best to err on the side of caution.  Offering something in return is not a must but rather a friendly attempt to gratify the host, build bridges or strengthen the rapport.

FAMILY ROLEAs in most Arab cultures, respect, consideration and loyalty to the family are a priority for the Lebanese patriarchal society, where the father is considered the head of the household and the mother, the goddess of her family. Both the immediate and the extended families are important and regarded as a system of support and care for all its members. The security offered by the family is regarded as the nucleus that strengthens its members, gives them peace of mind, leads them to self-growth and ultimately to success.

Family matters are sacred and may even take precedence over loyalty to friends or other obligations which may conflict with family duties.  
As senior members are always honored and respected, younger generations come to realize by an early age, that caring for parents and elderlies is part of the family’s legacy.


BUSINESS ETIQUETTELebanese adopt a serious attitude and a formal behavior in business settings, all the while being warm and approachable. They may even go out of their way sometimes, to be helpful and friendly, depending on the level of the negotiation or the importance of the relations.  Doing business in Lebanon entails mixing business with pleasure and establishing personal relations leads to more business prospects and safer bets. Therefore, social networking and friendly relations are key factors to successful negotiations and business deals.


MEETINGSMeetings are held on time with a proper handshake, starting with the most senior person first, and business cards are exchanged with the right hand, once everyone is seated.
Oftentimes visitors are proposed a choice of hot or cold drinks. Sometimes Arabic coffee is served customarily along with a glass of water. In that case, accepting it would be the sensible thing to do.  
Throughout business gatherings one may expect interruptions, as Lebanese rely on an open-door policy where telephone calls may selectively be answered, colleagues or assistants may walk in for a quick update or even documents may sometimes require a quick cross check. In some cases, unexpected guests may join the meeting for a while bringing up unrelated conversations and pleasantries. With patience and tactfulness, however, one might redirect the focus to the desired level of seriousness.  At the end of a business encounter, before leaving, everyone stands up to shake hands once again, which might take as long as the first one, especially if the outcome of the meeting looks promising and fruitful.


FAMILY OWNED BUSINESSESMany successfully anchored businesses are family owned, with key positions held by family members, due either to merit or to nepotism. It is best to eschew any form of disapproval regarding this matter. Criticism, in general, must be avoided at all cost as it may be interpreted as an insult. Even constructive criticism, no matter how well-intended, is not appreciated. Foreigners should suggest their professional recommendations sensibly, making sure to mention praise and high regard for the subject matter to save face and preserve the individual’s dignity.


HONORIFICSCourtesy titles and honorifics based on position and status are widely used in Lebanon. It is therefore important to recognize this and address people respectfully according to their social, professional, religious or political rank. Moreover, it is common to use honorific titles such as ‘Monsieur’, ‘Sheikh’, ‘Beik’, ‘Hajj’ ‘Madame’ or ‘Dr.’ while referring to people by their “First Name” rather than the title followed by the “Last Name.”  One could never say enough about Lebanon’s deeply rooted traditions and norms! Its diverse culture comprises one of the most unique lifestyles in the Arab world. It is a perfect blend of the East and the West where headscarved Muslims walk comfortably alongside women in crop tops and shorts, Mosques are built next to Churches, bombarded buildings stand next to historical monuments and where skillful professionals work hard by day and go clubbing by night before winding down at traditional homes. This is the charm of Beirut, its people, and its culture. This is Lebanon!
Contributor, Irma Vartanian Balian, founding Director of ProtocolWise ™ has lived in North America, Europe and the Middle East. Her rich cultural background, her commitment to excellence, along with her expertise in Protocol and Soft Diplomacy, equipped lrma to provide valuable advice to her clients while putting them at ease. Irma trains leaders, corporate teams, diplomats, individuals, families and professionals, both regionally and internationally with assurance and professionalism.

You can also view this article E
tiquipedia.blogspot.com
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<![CDATA[Etiquette and Protocol in Argentina by Mabel di Michele - MdM Ceremonial]]>Sun, 13 Mar 2022 08:49:21 GMThttp://auersmont.com/blog/etiquette-and-protocol-in-argentina-by-mabel-di-michele-mdm-ceremonialThe world of Argentine social and business etiquette is based on the commonly accepted styles of the Western world, keeping some of its considerations. This is due to the significant influence of Italian, Spanish, Turkish, Greek, and neighbouring European countries’ immigrants that have populated Argentina, along with the indigenous peoples, over the centuries.
  • Spanish is the primary language spoken in Argentina; many Argentineans will also speak English, Italian or German.
  • Argentineans place a high value on personal relationships; hence Argentinean businesses are often relationship-driven hierarchies, but these hierarchies may not equal the actual internal structure of the company.
  • When communicating with Argentineans, it always is better to speak one-on-one, at meetings or by phone, rather than sending emails and reports, to create rapport and a strong working relationship.
  • Punctuality is not a priority for many Argentinians. They like to manage their business and social life weekly, day by day, rather than a month in advance. Argentinians  value flexibility and spontaneity.
    • Business lunches tend to last longer than usual, and it is even likely that the foreigner will be invited to a barbecue.
    • The business card is an informative element that does not receive special treatment. It can be kept in your pocket, and it is not frowned upon to make notations on a card.
  • As with most South Americans, informal greetings such as a handshake, eye contact and arm, or hand-holding, are common.  Standing close to others is not unusual.
  • As for table etiquette, the British style of food is used, even for meals.
  • Details are considered in giving gifts respecting cultures and ethnic groups. The gifts are opened at the moment of receiving them and in full view of everyone.
  • The Argentinian feels happy to receive and practice hospitality with those who visit the country for work or travelling.
  • Argentinians enjoy talking, and no offence is taken if you have a different opinion.  The key is to keep the conversation flowing positively.  If you are quiet, it may seem you are disinterested.
  • When paying at a restaurant, a service charge will be added; and tips are usually  10 - 15%.
Preservar el equilibrio justo y adecuado entre el respeto por sí mismo y el respeto hacia los demás, es la base de las normas de etiqueta.
Mabel di Michele is an Argentine dedicated to teaching etiquette and protocol to Argentina.  Mabel is the founder of MdM Ceremonial and is a certified teacher, sommelier, and hotelier.  Her implicit knowledge on international diplomacy and relations, customer service, governmental, corporate protocol and social etiquette, strategic ceremonial and comparative cultures.  She values and encourages students of all ages to thrive and take advantage of the positive outcomes of what etiquette and protocol can bring to an individual.
​ Mabel has over 30 years of global experience in hospitality, studying and working in Spain, Wales and England, acting as general manager of a hotel located in Manchester, teaching in schools and universities in Argentina and USA, and developing and coaching in wine appreciation.  Since 2015 she has been dedicated to teaching etiquette and protocol programs from social to corporate entities.  Mabel is a certified pre-school teacher - ECEA, hotel administrator - Universidad de Morón, Sommelier - Gato Dumas School of Gastronomy, International Diplomacy - University of London, International Relations, Personnel Selection, Customer Service and Service Quality - University of Buenos Aires, - Buenos Aires, UBA and Ceremonial and Comparative Cultures at Cidec Universidad De Cuyo.
 
Contact Mabel di Michele from MdM Ceremonial, please visit www.mdmceremonial.com.ar
For more information, please visit Linktree/mdm_ceremonial
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<![CDATA[When You Would Hire a Personal Brand Coach: 5 Questions You Should Ask]]>Sun, 06 Feb 2022 20:59:04 GMThttp://auersmont.com/blog/australian-public-diplomacyI love what I do for work; I help people stand out! My expertise is with modern business etiquette, personal brand building, and reputation self-management–I'm on a mission to guide people on investing in their professional selves. Over the years, it occurred to me that the term "building your brand" no longer refers to what one does to promote a business. Instead, to my mind, it means creating a personal identity and image that matches how people think of you. Like it or not, you as an individual are now expected to construct a brand around your unique traits. Amazon's Jeff Bezos said it best, "Your brand is what other people say about you when you're not in the room."

Now, I want you to picture who you were ten years ago. Thanks to your cell cycles, your skin is different, your hair continues to grow, and overall you have physically changed because your cell cycle determines the inevitable process of aging. The good news is that your mind continues to develop. Your thoughts, feelings, and beliefs are influenced by what you have learned, seen, and heard. Yet, are you aware of this transformation? And, who have you become? How would you describe yourself today?
The trouble is that when it comes to re-branding yourself, there are many moving parts, and you often find that you have to hire many coaches to achieve the results you want–It can be overwhelming. But, what if you could hire just one business to help guide you along the way? Where should you start, and what are the right questions to ask? Lucky for you, I've devised five questions you should ask yourself to know whether you're ready to work with a mission driven personal brand coach like me.
#1: Where does your reputation stand today?
Reputations are changeable. They can go from being significant to the polar opposite in an instant. So my first suggestion is what I feel is the most important if you take a few moments to dig into your digital and in-person presence. Here is where your use of humility kicks in; what is your reputation like today?  Now, if you want to get answers, ask those around you who you know will give you an unbiased truth. Then, if you know your reputation can be more refined, you're ready to work with a coach.

#2 - How can you elevate your presence?
There are many aspects to developing your persona into one that's sophisticated, bold, composed, a thought-leader, etc., a presence that transcends your previous self. Of course, this takes time and patience to generate, but it's worth doing.  Determine your outlets; where are you seen? Think about online and in-real-life. These platforms require consistency with your messaging. As a woman in today's world, there are higher expectations with self-presentation. Keeping up appearances can be overwhelming and what a personal brand coach does is help you filter through the noise to assist you in creating a defined presence.
#3 - What does it take to start?
Do you know what your mission is in life? What about your vision for a better world? Furthermore, is there a philosophy that resonates with how you approach everything you do? Identifying your purpose is crucial to your brand; putting words to what you think and feel about life. If you’re having trouble figuring out your answers, a personal brand coach will step in and assist you in narrowing it down: These are the first steps to help you get started.
#4 - Who do you trust?
I believe in building long-term relationships, ones that withstand the ups and downs of what life throws at you. When sharing your time with a personal branding coach, you want to make sure it's worth your while. You will ideally be working with them for years to come.

​A great way to start is by having a virtual or real-life consultation which the coach should navigate. If you are confident in their approach to coaching, you've seen great reviews, like their credentials, and respect how they consistently show up; you should feel confident in starting sessions with them. They should feel like your #1 fan, a cheerleading squad for just you, and if not, then you have your answer.

#5 - How much are you willing to invest?
When planning to work with a personal brand coach, you must think about the short-term goals and the long-term goals you have. 
Daymond John, Investor on the series Sharktank, preaches that you should write down your goals every morning and check them every evening. If you don't write them down, they will never manifest–there'll be no point in hiring a personal branding coach. And so, you must think BIG; write everything down and be very detailed.

In conclusion, you can take control of how you present yourself to the world through your words, actions, and digital presence. I suggest you think of the one person in the world you would like to have a face-to-face conversation with and know when that day comes–you are ready.
Your investment corresponds with you wanting this to work: Your re-brand is about you, and your coach creates a roadmap for you to get there. So what is your brand worth to you? Well, that's a question only you can answer.
Perhaps, you're going through a life-changing experience. You’ve changed careers, or switched industries… Maybe you're looking to elevate your reputation with what you're doing now. Whatever the reason is, one thing is for sure, you want to change; you want to be intentional with your approach; and with the proper guidance, you'll need the right person around you to make it happen.

Janika (Jan) LeMaitre is an Australian destined to help people with their professional brands.  It's why, after moving to Boston in the U.S., she started her consultancy, The Better Professional®
. She is a consultant, coach, speaker, board director, and host of the 'Polish Your Persona' podcast. Jan guides her clients on modern business etiquette, personal brand building, and reputation self-management. Her mission is to provide invaluable knowledge and life-changing skills for inner-entrepreneurs to successfully evolve their business, brand, and overall reputation.
With over 20 years of international experience in customer service for multiple luxury industries, she highly values respectful interactions, delivering an experience of quality and discretion. Jan is a certified protocol and etiquette specialist with the Protocol School of Washington® and The British School of Excellence™. She is recognized by the Institute of Leadership & Management through her accreditation. In addition, Jan is a member of the Protocol & Diplomacy International - Protocol Officers Association and currently serves as a board director for the Rotary Club of Weston & Wayland.

For more information, please visit www.better-professional.com.
You can also listen to her podcast Polish Your Persona here on Spotify.
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